Pink is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010. Reports of decline due to shifting consumer preferences appeared in 2018.

Alessandra Corine Ambrósio is a Brazilian model. She is known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's PINK line. She was a Victoria's Secret Angel from 2004 to 2017 and has modeled for fashion houses such as Christian Dior, Armani, Ralph Lauren, and Next.