Pink is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010. Reports of decline due to shifting consumer preferences appeared in 2018.

Taylor Marie Hill is an American model. A former Victoria's Secret Angel, she appeared in the brand's annual fashion show from 2014 to 2018. She has worked for brands including Ralph Lauren, Michael Kors, and Carolina Herrera. She has also appeared in magazines such as Vogue, Elle, and Harper's Bazaar.