The ninth season of Pinoy Big Brother, subtitled Connect, premiered on A2Z and Kapamilya Channel on December 6, 2020 and ran for 99 days until March 14, 2021, replacing the rerun of Starla and was replaced by Count Your Lucky Stars, Aja! Aja! Tayo sa Jeju and the first season of Almost Paradise. The show was also simulcast and digitally streamed via ABS-CBN's entertainment website, iWantTFC and Kapamilya Online Live in Facebook and YouTube; live feeds of the House were also shown on Kumu, an online streaming platform.

BGYO is a five-member Filipino boy band formed in 2018 by ABS-CBN Star Hunt Academy. The group debuted in 2021 under ABS-CBN's talent management arm, Star Magic. Dubbed as the Aces of P-pop, composed of Akira, Gelo, JL, Mikki, and Nate, the quintet co-writes several of their output and considers their Filipino roots as one of their assets, as evident in their music, songwriting and style. Their lyrics often focus on social issues relevant to younger generations, such as hope, youth empowerment and self-love.