Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922, is the 6th-largest tyre manufacturer, and is focused on the consumer production of tyres for cars, motorcycles and bicycles. It is present in Europe, the Asia-Pacific, Latin America, North America, and the post-Soviet states, operating commercially in over 160 countries. It has 19 manufacturing sites, across 13 countries, and a network of around 14,600 distributors and retailers. In 2015, China National Chemical Corp. Ltd. (ChemChina) took controlling interest of Pirelli; with the Chinese state-owned company agreeing to maintain the tyre company's ownership structure until 2023.

Bruce Weber is an American fashion photographer and occasional filmmaker. He has made ad campaigns for Calvin Klein, Ralph Lauren, Pirelli, Abercrombie & Fitch, Revlon, and Gianni Versace, and made work for Vogue, GQ, Vanity Fair, Elle, Life, Interview, and Rolling Stone magazines.