The Planet Group Arena is a multi-use stadium in Ghent, Belgium, until 2024 known as Ghelamco Arena. It hosts the home matches of football club K.A.A. Gent and was officially opened on 17 July 2013, making it the first newly built Belgian football stadium since 1974.

Koninklijke Atletiek Associatie Gent, often simply known as Ghent or by their nickname De Buffalo's, is a Belgian professional sports club, based in the city of Ghent, East Flanders. Their football team is the best known section within the club and has been playing in the Belgian First Division A since the 1989–90 season. They won the national league once, in 2014–15, in addition to four Belgian Cup victories. Ghent played their home matches in the Jules Ottenstadion in Gentbrugge from 1920 until 2013, when they moved to the Ghelamco Arena. Their team colours are blue and white. The principal sponsor is Baloise.