Play It Loud is the second studio album by the British rock group Slade. It was released by Polydor in November 1970 but did not enter the charts. The album, produced by Chas Chandler, was the first to be released under the Slade name, as the band's 1969 debut Beginnings was released under the name Ambrose Slade.
Play It Loud
Slade are an English rock band formed in Wolverhampton in 1966. They rose to prominence during the glam rock era in the early 1970s, achieving 17 consecutive top 20 hits and six number ones on the UK Singles Chart. The British Hit Singles & Albums names them the most successful British group of the 1970s based on sales of singles. They were the first act to have three singles enter the charts at number one; all six of the band's chart-toppers were penned by Noddy Holder and Jim Lea. As of 2006, total UK sales stood at over 6,500,000. Their best-selling single, "Merry Xmas Everybody", sold in excess of one million copies. According to the 1999 BBC documentary It's Slade, the band have sold more than 50 million records worldwide.
Slade in their skinhead phase in 1969 from left: Powell, Lea, Holder, Hill.
Noddy Holder (right) and Dave Hill (left), near the height of their fame in 1973, showing some of their more extreme glam rock fashions.
Slade performing in Norway in 1977.
Slade performing at Sophia Gardens, Cardiff in December 1981.