Playmarket is a not-for-profit organisation providing script advisory services, representation for playwrights in New Zealand and access to New Zealand plays. Playmarket was founded in 1973 to encourage the professional production of New Zealand plays. The organisation represents many of New Zealand's theatrical writers. Playmarket is also a script development service and a publisher of plays.

Robert Lord was the first New Zealand professional playwright. He was one of the first New Zealand playwrights to have plays produced abroad since Merton Hodge in the 1930s.