Plugg is a sub-genre of trap music that emerged in the mid-2010s via online distribution on platform SoundCloud. It was popularized by melodic Southern hip hop artists, and is characterized by deep 808 basslines, sparkly melodies, and melodic vocals.

Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memphis, and Miami—five cities which constitute the "Southern Network" in rap music.