The Pop-Tarts Bowl is an annual college football bowl game that is played in Orlando, Florida, at Camping World Stadium. Originally commissioned as the Sunshine Classic, it has undergone many name changes due to sponsorship rights. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Citrus Bowl and the Florida Classic. It was first played in 1990 in Miami Gardens, Florida, before moving to Orlando in 2001. The game has tie-ins with the Atlantic Coast Conference (ACC) and Big 12 Conference. In the College Football Playoff (CFP) era, the bowl seeks to match the top non-CFP selection from the ACC against the second non-CFP selection from the Big 12.

Camping World Holdings, Inc. is an American corporation specializing in selling recreational vehicles (RVs), recreational vehicle parts, and recreational vehicle service. They also sell supplies for camping. The company has its headquarters in Lincolnshire, Illinois. In October 2016 it became a publicly traded company when it raised $251 million in an IPO. Camping World operates over 180 retail/service locations in 46 states, and also sells goods through mail order and online. It claims to be the world's largest supplier of RV parts and supplies.