The Porsche 928 is a grand touring car with a 2+2 seating layout manufactured by Porsche AG of Germany from 1978 to 1995. Initially conceived to address changes in the automotive market, it represented Porsche's first fully in-house design for a production vehicle and was intended to potentially replace the Porsche 911 as the company's flagship model. The 928 aimed to blend the performance and handling characteristics of a sports car with the comfort, spaciousness, and ride quality of a luxury car. Porsche executives believed that the 928 would have broader appeal compared to the compact, somewhat outdated, and slow-selling air-cooled 911. Notably, it was Porsche's inaugural production model powered by a V8 engine located at the front, and it achieved remarkable top speeds, earning recognition upon its 1978 release by winning the European Car of the Year award. The Autocar described it as a "super car" in 1980.

Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche, is a German automobile manufacturer specializing in luxury, high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. The company is owned by Volkswagen AG, a controlling stake of which is owned by Porsche Automobil Holding SE. Porsche's current lineup includes the 718, 911, Panamera, Macan, Cayenne and Taycan.