Potenza is a comune in the Southern Italian region of Basilicata.

Basilicata, also known by its ancient name Lucania, is an administrative region in Southern Italy, bordering on Campania to the west, Apulia to the north and east, and Calabria to the south. It has two coastlines: a 30-km stretch on the Tyrrhenian Sea between Campania and Calabria, and a longer coastline along the Gulf of Taranto between Calabria and Apulia. The region can be thought of as the "instep" of the "boot" of Italy, with Calabria functioning as the "toe" and Apulia the "heel".