Potrzebie is a Polish word popularized by its non sequitur use as a running gag in the early issues of Mad not long after the comic book began in 1952.
In Bernard Krigstein's "From Eternity Back to Here!" (Mad 12) the word "Potrzebie" made an early Mad appearance, flying over Burt Lancaster and Deborah Kerr, and a caricature of Jacques Tati in Mr. Hulot's Holiday. The issue is dated June 1954, the same month the 1953 Tati film had a U.S. release.
Fourth appearance of the word in Jack Davis's "Book! Movie!" (Mad #13)
Mad is an American humor magazine which was launched in 1952 and currently published by DC Comics, a unit of the DC Entertainment subsidiary of Warner Bros. Discovery. Mad was founded by editor Harvey
Potrzebie
…dative/locative case form of the noun potrzeba, 'need') is a Polish word popularized by its non sequitur use as a running gag in the early issues of Mad not long after the comic book began in 1952. Mad editor Harvey Kurtzman spotted the word printed in the Polish language section of a multi-languaged…
Cover of the August 2017 issue
Issue 24 July 1955. The "extremely important message" was, "Please buy this magazine!".
Actor Michael Biehn (pictured in 2012) autographing a copy of Mad No. 268 (Jan. 1987), which parodies Biehn's film Aliens