"Pow" is a song by Albanian singer and songwriter Elvana Gjata. The song was written by Gjata, Denk and Tonic, while produced by Andy Gramm and Panda. Loudcom Media under exclusive license from East Music Matters released it as a single for digital download and streaming on 11 February 2022. It is an Albanian-language R&B and urban song, exploring the story of a heartbroken and disappointed woman.

Elvana Gjata is an Albanian singer, songwriter and entrepreneur. Born and raised in Tirana, she has been referred to as a "Diva of Albanian music". She rose to recognition in Albania and other Albanian-speaking territories in the Balkans following the release of her two studio albums, Mamës (2007) and Afër dhe larg (2011). The singer saw further success through many acclaimed singles, as well as her extended plays 3 (2018) and Çelu (2021), and has achieved multiple number one singles in the Albanian singles chart. Gjata has also received numerous awards and accolades, including two Balkan Music Awards, a Festivali i Këngës Award, four Kënga Magjike Awards and a Top Fest Award.