Pretty Rhythm is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy Arts aimed at girls in elementary school. The Pretty Rhythm franchise was first launched in July 2010 with the rhythm and dress-up arcade game Pretty Rhythm: Mini Skirt. After the original Pretty Rhythm games ended service in July 2014, Takara Tomy began publishing the PriPara spin-off series from 2014 to 2018. It was then followed up by Kiratto Pri Chan in 2018, with all series grouped under the collective name Pretty Series . A spinoff media franchise, King of Prism, was launched in 2016 focusing on the male characters featured in the 2013 anime Pretty Rhythm: Rainbow Live, which was aimed at an older female audience.

Tomy Company, Ltd. is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 2006, Tomy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia. It has its headquarters in Katsushika, Tokyo.