Priceless is the fifth studio album by Mexican-American singer Frankie J and his third English-language album. It was released on October 17, 2006 via Columbia Records. Recording sessions took place at Studio 7303 and Digital Services in Houston, Record Plant in Los Angeles, Ameraycan Studios in North Hollywood, Battery Studios and Sony Music Studios in New York, and Sonikwire Studios in Irvine.

Francisco Javier Bautista Jr. better known by his stage name Frankie J, is a Mexican-American singer and former member of the musical group Kumbia Kings.