Geoffrey Royce Rojas, known professionally as Prince Royce, is an American singer. At an early age, Royce took an interest in music, and in his teenage years began experimenting with music and writing poetry. By age nineteen, Royce met Andrés Hidalgo, who became his manager. Hidalgo later introduced Royce to record producer Sergio George, who immediately signed him to his label after hearing three of his demos.

Prince Royce is the debut studio album by American singer-songwriter Prince Royce; it was released on March 2, 2010, through Top Stop Music. The production was handled primarily by Andrés Hidalgo, with other contributions made by Sergio George, George Meña, Bastiany, Gregory "Greko" Rojo and Nápoles. All songs were co-produced by Prince Royce and D'Lesly Lora.