Private label
Videos
A private label, also called a private brand or private-label brand, is a brand owned by a company that directly sells the product, but outsources the manufacturing to a third party. That is, one comp
Two brands of aspirin. Left: a national brand made by Bayer. Right: a private-label brand. Note the price difference and similar boxes.
νώμα (noma, "remembrance, memory"), a private-label trademark of Lidl for its Greek branch. Around 80% of the products in a Lidl store are private labels.
Shelves in a Swedish grocery store showing both private label and international brands
Kroger
Videos
The Kroger Co. is an American retail corporation headquartered in Cincinnati, Ohio. It operates supermarkets and multi-department stores throughout the United States.
Private label
…brands are store brands, brands owned by and sold exclusively at a particular retailer, such as a supermarket or grocery store chain. Examples are Simple Truth by Kroger and Great Value by Walmart. Store brands compete with national brands. Manufacturers of private-label goods are usually anonymous, sometimes…
Kroger headquarters in Cincinnati
An Art Deco Kroger supermarket in Houston, built in 1998
A plaque commemorating the Wright Brothers in a Dayton, Ohio Kroger
A typical Kroger supermarket in Shepherdsville, Kentucky