Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion.
The Rolls-Royce Silver Shadow featured in the James Bond spy-thriller film The World Is Not Enough at National Motor Museum, Beaulieu in 2012
A Bar at the Folies-Bergère by Édouard Manet may be an early example of product placement. The distinctive label and shape of two bottles allow them to be identified as Bass beer
Self-advertising: A German countess holds a copy of the magazine Die Woche in her hands. The photo appeared in 1902 in an issue of the magazine. (detail of the actual photograph)
A DMC DeLorean car was used in Back to the Future III.
Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands.
Personal selling: Young female beer sellers admonish the photographer that he also has to buy some, Tireli market, Mali 1989
