Product placement
Videos
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program,
The Rolls-Royce Silver Shadow featured in the James Bond spy-thriller film The World Is Not Enough at National Motor Museum, Beaulieu, in 2012
A Bar at the Folies-Bergère by Édouard Manet may be an early example of product placement. The distinctive label and shape of two bottles allow them to be identified as Bass beer.
Self-advertising: A German countess holds a copy of the magazine Die Woche in her hands. The photo appeared in 1902 in an issue of the magazine. (Detail of the actual photograph).
Aspen beer, a fictional brand from the 1979 film Alien
Fictional brand
Videos
A fictional brand is a nonexistent brand depicted in books, comics, films, music, television shows and video games respectively. The fictional brand may be designed to imitate, satirize or differentia
Product placement
…One shot shows the "Jurassic Park Souvenir Store", with products that it offered for sale to fans. A real brand logo may be hidden or replaced with fictional brand names in a production, either to imitate, satirize or differentiate the product from a real corporate brand. Such a device may be required where real…
German
Australian
Wonka bars from Charlie and the Chocolate Factory (2005) on display