Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program,
The Rolls-Royce Silver Shadow featured in the James Bond spy-thriller film The World Is Not Enough at National Motor Museum, Beaulieu, in 2012
A Bar at the Folies-Bergère by Édouard Manet may be an early example of product placement. The distinctive label and shape of two bottles allow them to be identified as Bass beer.
Self-advertising: A German countess holds a copy of the magazine Die Woche in her hands. The photo appeared in 1902 in an issue of the magazine. (Detail of the actual photograph).
Aspen beer, a fictional brand from the 1979 film Alien
The World Is Not Enough is a 1999 spy film, the nineteenth in the James Bond series produced by Eon Productions and the third to star Pierce Brosnan as the fictional MI6 agent James Bond. It was direc
Product placement
…The Rolls-Royce Silver Shadow featured in the James Bond spy-thriller film The World Is Not Enough at National Motor Museum, Beaulieu, in 2012 Product placement, also known as embedded marketing, is a marketing technique where references to specific…
Theatrical release poster
Yacht used in the opening boat chase, on display at boot Düsseldorf in spring 2000
Russian Victor III-class submarine model used in filming
The filming occurred a few months before the BMW Z8 (unit pictured) was released