The Programa Universidade para Todos, also known as ProUni, was created by the Brazilian Federal Government and developed by Fernando Haddad, Minister of Education at the time, with the purpose of providing full and partial scholarships in undergraduate and sequential courses of specific training in private higher education institutions. It was instituted by Law No. 11,096 of January 13, 2005 during Lula's administration.

Fernando Haddad is a Brazilian scholar, lawyer and politician who has served as the Brazilian Minister of Finance since 1 January 2023. He was previously the mayor of São Paulo from 2013 to 2017 and the Brazilian minister of education from 2005 to 2012.