Protea is a genus of South African flowering plants, also called sugarbushes. It is the type genus of the Proteaceae family.

The Proteaceae form a family of flowering plants predominantly distributed in the Southern Hemisphere. The family comprises 83 genera with about 1,660 known species. Australia and South Africa have the greatest concentrations of diversity. Together with the Platanaceae, Nelumbonaceae and in the recent APG IV system the Sabiaceae, they make up the order Proteales. Well-known Proteaceae genera include Protea, Banksia, Embothrium, Grevillea, Hakea, and Macadamia. Species such as the New South Wales waratah, king protea, and various species of Banksia, Grevillea, and Leucadendron are popular cut flowers. The nuts of Macadamia integrifolia are widely grown commercially and consumed, as are those of Gevuina avellana on a smaller scale.