Puffery is undue or exaggerated praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies general praising speech, typically
1881 Italian ad for Cannabis indica cigarillos, promising to "stop the most violent attacks of asthma, nervous cough, colds, extinction of voice, facial neuralgia and insomnia, and to combat all laryngeal and respiratory ailments."
In a restaurant, a menu is a list of food and beverage items available for customers to order. Menus may be presented à la carte, in which individual dishes are listed separately and priced individual
Puffery
…Boosterism Restaurant menu writing style 9. JE in payroll implementation meeting, Guildford, 5/8/26…
Menu showing a list of desserts in a pizzeria
Historical menu card of the banquet for German Emperor Wilhelm II and Empress Auguste Viktoria on September 7, 1898, at the Hotel Kaiserhof, Porta Westfalica
A lighted display board-style menu outside a French Kebab restaurant.
An 1899 menu from Delmonico's restaurant in New York City, which called some of its selections entremets, and contained barely English descriptions such as "plombière of marrons".