Pure, released 16 September 1991, is the third solo album by former Ultravox frontman Midge Ure. It was the first release by Ure with a new record label BMG-Arista. The first single "Cold Cold Heart" reached number 17 on the UK Singles Chart in August 1991. "I See Hope in the Morning Light" and "Let It Go?" were also released as singles. The album has a blend of ethnic rhythms and clean album-oriented rock pop, pervaded by catchy hooks.

James "Midge" Ure is a Scottish musician, singer-songwriter and record producer. His stage name, Midge, is a phonetic reversal of Jim, a hypocorism of his given name. Ure enjoyed particular success in the 1970s and 1980s in bands including Slik, Thin Lizzy, Rich Kids and Visage, and as the second frontman of Ultravox. In 1984, he co-wrote and produced the charity single "Do They Know It's Christmas?", which has sold 3.7 million copies in the UK. The song is the second-highest-selling single in UK chart history. Ure co-organised Band Aid, Live Aid and Live 8 with Bob Geldof. He acts as a trustee for the charity and also serves as an ambassador for Save the Children.