Rachel Zoe Rosenzweig is an American fashion designer, businesswoman and author who rose to prominence as a celebrity wardrobe stylist. She has been credited with the creation of "the boho-meets-rock chic look that came to define a new breed of Hollywood ‘it’-girls who were as adept at setting trends as they were at causing trouble" in the mid-2000s. Describing her signature look to Vogue magazine, Zoe said: "It's very 60s to 70s glamour. It's Mod meets Grecian. A lot of gold and a lot of bronze, shimmer and glamour, but relaxed glamour, very unstructured, bold accessories." Zoe's clients as a stylist have included Cameron Diaz, Kate Hudson, Kate Beckinsale, Debra Messing, Demi Moore, Liv Tyler, Joy Bryant, Molly Sims, Beau Garett, Eva Mendes, Paula Patton, Anne Hathaway, Jennifer Lawrence, Miley Cyrus, and Pauly Shore.

Boho-chic is a style of fashion drawing on various bohemian and hippie influences, which, at its height in late 2005 was associated particularly with actress Sienna Miller, model Kate Moss in the United Kingdom and actress/businesswoman Mary-Kate Olsen in the United States. It has been seen since the early 1990s and, although appearing to wane from time to time, has repeatedly re-surfaced in varying guises. Many elements of boho-chic became popular in the late 1960s and some date back much further, being associated, for example, with pre-Raphaelite women of the mid-to-late 19th century.