Rae Sremmurd is an American hip hop duo consisting of brothers Swae Lee and Slim Jxmmi, both of whom originate from Tupelo, Mississippi. They signed a recording contract with record producer Mike WiLL Made-It's label EarDrummers Records, an imprint of Interscope Records as the first act to sign with the label in 2013. The duo rose to mainstream prominence following the release of their 2014 singles "No Flex Zone," "No Type" and "Throw Sum Mo". Each received triple platinum certification by the Recording Industry Association of America (RIAA), peaked within the top 40 of the Billboard Hot 100, and promoted the release of their debut studio album, SremmLife (2015), which itself received double platinum certification. Their 2016 single, "Black Beatles" peaked atop the Billboard Hot 100 and preceded the release of their second album SremmLife 2 (2016), which saw continued commercial success. During that same year, the duo also formed their own record label, SremmLife Crew Records.

Khalif Malik Ibn Shaman Brown, known professionally as Swae Lee, is an American rapper. Known for his wide vocal range and genre-bending, Lee first saw mainstream recognition as one half of the Mississippi-based hip hop duo Rae Sremmurd, which he formed with his brother Slim Jxmmi. They signed with Mike Will Made It's EarDrummer Records, an imprint of Interscope Records in 2013 to release four albums which contained hit singles including "No Flex Zone," "No Type," and "Black Beatles" —the latter topped the Billboard Hot 100. He guest featured on French Montana's 2017 single "Unforgettable," which became his first song to reach the top ten of the Billboard Hot 100 as a soloist and received diamond certification by the Recording Industry Association of America (RIAA). Later that year, he received a Grammy Award nomination for co-writing Beyoncé's single "Formation."