Rainbow Beach is a coastal rural town and locality in the Gympie Region, Queensland, Australia. In the 2016 census, Rainbow Beach had a population of 1,249 people.

The Gympie Region is a local government area in the Wide Bay–Burnett region of Queensland, Australia, about 170 kilometres (110 mi) north of Brisbane, the state capital. It is between the Sunshine Coast and Hervey Bay and centred on the town of Gympie. It was created in 2008 from a merger of the Shires of Cooloola and Kilkivan and part of the Shire of Tiaro.