James Ralph "Shug" Jordan was an American football, basketball, and baseball player and coach of football and basketball. He served as the head football coach at Auburn University from 1951 to 1975, where he compiled a record of 176–83–6. He has the most wins of any coach in Auburn Tigers football history. Jordan's 1957 Auburn squad went undefeated with a record of 10–0 and was named the national champion by the Associated Press. Jordan was also the head men's basketball coach at Auburn and at the University of Georgia (1946–1950), tallying a career college basketball record of 136–103. During his time coaching basketball, he also served as an assistant football coach at the two schools. Auburn's Jordan–Hare Stadium was renamed in Jordan's honor in 1973. Jordan was inducted into the College Football Hall of Fame as a coach in 1982.

Auburn University is a public land-grant research university in Auburn, Alabama, US. With more than 26,800 undergraduate students, over 6,100 post-graduate students, and a total enrollment of more than 33,000 students with 1,330 faculty members, Auburn is the second-largest university in Alabama. It is one of the state's two flagship public universities. The university is classified among "R1: Doctoral Universities – Very High Research Activity".