Ralph Story was an American television and radio personality. He was best known as the host of The $64,000 Challenge from 1956 to 1958, and as the writer and host of Ralph Story's Los Angeles from 1964 to 1970.

The $64,000 Question was an American game show broadcast in primetime on CBS-TV from 1955 to 1958, which became embroiled in the 1950s quiz show scandals. Contestants answered general knowledge questions, earning money which doubled as the questions became more difficult. The final question had a top prize of $64,000, hence the "$64,000 Question" in the show's title.