Veeraswamy Ravichandran, known mononymously as Ravichandran, is an Indian actor, director, producer, music director, lyricist and editor working predominantly in Kannada cinema. The son of film producer N. Veeraswamy, he continues to produce and distribute films under his father's production house, Sri Eswari Productions. He is popularly referred to as "Crazy Star" by the media and his followers.

Premaloka is a 1987 Indian romantic musical film directed by Ravichandran in his directorial debut and produced by N. Veeraswamy under the banner Sri Eshwari Productions. Based on the 1982 film Grease 2, the film was made simultaneously in Kannada and Tamil with the Tamil version titled Paruva Ragam. It stars Ravichandran in the lead role alongside Bollywood actress Juhi Chawla. Leelavathi and Lokesh play supportive roles in the Kannada version while Jaishankar and Manorama reprise their respective roles in the Tamil version. Vishnuvardhan, Ambareesh, Tiger Prabhakar, Srinath and Urvashi made guest appearances in the film. Thengai Srinivasan, Cho Ramaswamy and Delhi Ganesh portray the respective roles of Ambareesh, Prabhakar and Srinath in the Tamil version.