Redface is the wearing of makeup to darken or redden skin tone, or feathers, warpaint, etc. by non-Natives to impersonate a Native American or Indigenous Canadian person, or to in some other way perpetuate stereotypes of Indigenous peoples of Canada and the United States. It is analogous to the wearing of Blackface. In the early twentieth century, it was often white performers, who wore blackface or redface when portraying Plains Indians in Hollywood Westerns. In the early days of television sitcoms, "non-Native sitcom characters donned headdresses, carried tomahawks, spoke broken English, played Squanto at Thanksgiving gatherings, received 'Indian' names, danced wildly, and exhibited other examples of representations of redface".

Pretendian is a pejorative colloquialism used to call out a person who has falsely claimed Indigenous identity by professing to be a citizen of a Native American or Indigenous Canadian tribal nation, or to be descended from Native American or Indigenous Canadian ancestors. As a practice, being a pretendian is considered an extreme form of cultural appropriation, especially if that individual then asserts that they can represent, and speak for, communities from which they do not originate. It is sometimes also referred to as a form of fraud, ethnic fraud or race shifting.