Reputation is the sixth studio album by the American singer-songwriter Taylor Swift. It was released on November 10, 2017, as her last album with Big Machine Records. She conceived Reputation as a response to the media scrutiny on her private life and public image after her previous album, 1989 (2014), propelled her toward global stardom.

1989 is the fifth studio album by the American singer-songwriter Taylor Swift, released on October 27, 2014, by Big Machine Records. Inspired by 1980s synth-pop, Swift conceived 1989 to recalibrate her artistry to pop after critics disputed her status as a country musician when she released the cross-genre Red (2012) to country radio. She titled 1989 after her birth year as a symbolic artistic rebirth and enlisted Max Martin, who produced Red's electronic-influenced pop tracks, as co-executive producer.