The Rey de Reyes 2010 was a major annual professional wrestling show that also hosted that year's version of the Rey de Reyes tournament, produced by the Mexican wrestling promotion AAA. The show took place on March 12, 2010 in Querétaro, Mexico at Plaza de Toros Santa Maria in Querétaro, Querétaro, Mexico. The event was the 14th event produced under the Rey de Reyes name and also the 14th time that the Rey de Reyes tournament was held. The 2010 Rey de Reyes tournament saw Chessman win the title by defeating Marco Corleone and Hernandez. In addition to the Rey de Reyes tournament, the card featured a main event for the AAA Mega Championship, where champion El Mesias lost the title to Electroshock in a match that also featured Total Nonstop Action Wrestling's (TNA) Mr. Anderson. The surprise of the evening was the return of L.A. Park to AAA after years of legal battles over the "La Parka" name, mask and likeness. Upon his return, he immediately targeted AAA's version of La Parka.

Kevin Citlali Zamora is a Mexican Luchador or professional wrestler, better known under his ring name Chessman. He currently performs and works for Lucha Libre AAA Worldwide (AAA). Throughout his career, Chessman has been a part of several factions, such as The Black Family, Lucha Libre Latina (LLL), La Secta Cibernetica, La Secta del Mesías and Los Hell Brothers. Chessman has been associated with Cibernético and Charly Manson in one way or the other throughout most of his career, either teaming with them or wrestling against them.