Dimitri Leslie Roger, known professionally as Rich the Kid, is an American rapper. After a number of independent mixtapes, he signed with Interscope Records in 2017 to release his debut studio album, The World Is Yours (2018). Supported by the singles "New Freezer" and "Plug Walk", the album peaked at number two on the Billboard 200. His second and third studio albums, The World Is Yours 2 (2019) and Boss Man (2020) peaked at numbers four and 24 on the chart, respectively. He has also released the collaborative mixtapes Nobody Safe (2020) with YoungBoy Never Broke Again, and Trust Fund Babies (2021) with Lil Wayne. Furthermore, he founded the record label Rich Forever Music in 2016, which has signed rappers Famous Dex and Jay Critch.

Kentrell DeSean Gaulden, known professionally as YoungBoy Never Broke Again, also known as NBA YoungBoy, or simply YoungBoy, is an American rapper. From 2015 to 2017, he released eight independent mixtapes and garnered a regional following for his work. He signed with Atlantic Records in the latter year to release the singles "Untouchable" and "No Smoke", both of which marked his first entries on the Billboard Hot 100. Released in January of the following year, his single "Outside Today" became his first to reach the top 40 of the chart, and received quadruple platinum certification by the Recording Industry Association of America (RIAA). It served as both his mainstream breakthrough and the lead single for his debut studio album Until Death Call My Name (2018), which peaked at number seven on the US Billboard 200 despite mixed critical reception.