Dimitri Leslie Roger, known professionally as Rich the Kid, is an American rapper. After a number of independent mixtapes, he signed with Interscope Records in 2017 to release his debut studio album, The World Is Yours (2018). Supported by the singles "New Freezer" and "Plug Walk", the album peaked at number two on the Billboard 200. His second and third studio albums, The World Is Yours 2 (2019) and Boss Man (2020) peaked at numbers four and 24 on the chart, respectively. He has also released the collaborative mixtapes Nobody Safe (2020) with YoungBoy Never Broke Again, and Trust Fund Babies (2021) with Lil Wayne. Furthermore, he founded the record label Rich Forever Music in 2016, which has signed rappers Famous Dex and Jay Critch.

"New Freezer" is a song by American rapper Rich the Kid featuring fellow American rapper Kendrick Lamar, released on September 26. 2017. Written alongside producer Ben Jayne, it was released as the lead single from Rich the Kid's debut album The World Is Yours (2018). The original version featured A$AP Ferg and MadeinTYO. A$AP Ferg revealed in 2019 that Lamar agreed to feature on the track on the condition that he would be the only feature.