The Rif or Riff, also called Rif Mountains, is a geographic region in northern Morocco. It is bordered on the north by the Mediterranean Sea and Spain and on the west by the Atlantic Ocean, and is the homeland of the Rifians and the Jebala people. This mountainous and fertile area is bordered by Cape Spartel and Tangier to the west, by Berkane and the Moulouya River to the east, by the Mediterranean to the north, and by the Ouergha River to the south. The Rif mountains are separated into the eastern Rif mountains and western Rif mountains.

The Jebala are a tribal confederation inhabiting an area in northwest Morocco from the town of Ketema to the west. The Jbala region thus occupies the western part of the Rif mountains. The Jbala has a population of 1,284,000 and is divided into over 40 tribes, today known as "rural communes", and adjacent to them are a small group of nine tribes called the Ghmara (غمارة), who inhabit the territory between the line of mountain peaks to the north of Chefchaouen and the Mediterranean Sea. In addition to tribal heterogeneity, this region is also geographically diverse. High mountains are interspersed with hills and flatlands, and local inhabitants settle in both the high mountains and valleys. In addition to the rainy climate, which influences the way the inhabitants build their houses as well as their special agricultural practices, there are also numerous cultural characteristics that contribute to an emphasised sense of identity and make the Jbala people clearly distinguishable from their neighbours from the eastern part of the Rif Mountains where the climate is more arid, and from the former shepherds from the Atlantic coast (‘Arab). There are only a few cities in the country of the Jbala, and its population remains mostly rural. During the Middle Ages, chroniclers and historians knew the Jbala under their original name, Ghomara.