Rožnov pod Radhoštěm is a town in Vsetín District in the Zlín Region of the Czech Republic. It has about 16,000 inhabitants.

Moravian Wallachia is a mountainous ethnoregion located in the easternmost part of Moravia in the Czech Republic, near the Slovak border, roughly centered on the cities Vsetín, Valašské Meziříčí and Rožnov pod Radhoštěm. The name Wallachia used to be applied to all the highlands of Moravia and the neighboring Silesia, although in the 19th century a smaller area came to be defined as ethno-cultural Moravian Wallachia. The traditional dialect represents a mixture of elements from the Czech and Slovak languages, and has a distinct lexicon of Romanian origin relating to the pastoral economy of the highlands. The name originated from the term "Vlach", the exonym of Romanians.