A roadside attraction is a feature along the side of a road meant to attract tourists. In general, these are places one might stop on the way to somewhere, rather than being a destination. They are frequently advertised with billboards. The modern tourist-oriented highway attraction originated as a U.S. and Canadian phenomenon in the 1940s to 1960s, and subsequently caught on in Australia.

Lucy the Elephant is a six-story elephant-shaped example of novelty architecture, constructed of wood and clad in tin in 1882 by James V. Lafferty in Margate City, New Jersey, approximately five miles (8 km) south of Atlantic City. Originally named Elephant Bazaar, Lucy was built to promote real estate sales and attract tourists. Today, Lucy is the oldest surviving roadside tourist attraction in America.