Robert Louis-Dreyfus was a French businessman who was chief executive officer (CEO) of Adidas and Saatchi & Saatchi. He was a majority shareholder of the French football team Marseille, and during his tenure they re-emerged as a major European club.

Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.