Rock the Vote is a 501(c)(3) nonpartisan non-profit organization in the United States. Through registering new young voters, the group aims to "channel the energy among young people around racial, economic, and health justice into one of the most powerful actions they can take: voting."

Jeffrey Kent Ayeroff is an American record executive who has worked for A&M, Warner Records, Virgin U.S., Work Group, Apple, and Shangri-La Music. He founded Rock the Vote in 1990 in response to a censorship campaign against artists’ use of explicit language.