Robert Ray "Rod" Roddy was an American radio and television announcer. He was primarily known for his role as an offstage announcer on game shows. Among the shows that Roddy announced are the CBS game shows Whew! and Press Your Luck. Roddy is widely recognized by the signature line, "Come on down!" from The Price Is Right, and it appears on his grave marker, although the phrase was originated and made popular by his predecessor Johnny Olson. Roddy succeeded original announcer Olson on The Price Is Right and held the role from 1986 until his death in 2003, and as of 2022, is the longest-serving announcer on the current incarnation of the show. On many episodes of Press Your Luck and The Price Is Right, Roddy appeared on camera. He was also the voice of Mike the microphone on Disney's House of Mouse from 2001 until his death in 2003.

Press Your Luck is an American television game show created by Bill Carruthers and Jan McCormack. Contestants answer trivia questions to earn "spins" on a randomly cycling game board whose spaces display cash, prizes, extra spins, special items, or the show's mascot, a cartoon creature known as the Whammy. Landing on a Whammy eliminates any cash and prizes accumulated while also displaying a short comedic animation. Its format is a revival of an earlier Carruthers production, Second Chance, which was hosted by Jim Peck and aired on ABC in 1977. The original version of Press Your Luck aired on CBS between 1983 and 1986. This version featured Peter Tomarken as host, Rod Roddy as announcer, and Carruthers as both director and voice of the Whammy. The original incarnation of the show gained significant media attention in 1984 for contestant Michael Larson, who won over $100,000 after memorizing the original pattern of the game board.