Rogers is a city in Benton County, Arkansas, United States. Located in the Ozarks, it is part of the Northwest Arkansas region, one of the fastest growing metro areas in the country. Rogers was the location of the first Walmart store, whose corporate headquarters is located in neighboring Bentonville. Daisy Outdoor Products, known for its air rifles, has both its headquarters and its Airgun Museum in Rogers. The city houses a popular shopping center, the Pinnacle Hills Promenade, and a music venue, the Walmart AMP, that has housed performances by big-name artists and local performers alike.

Northwest Arkansas (NWA) is a metropolitan area and region in Arkansas within the Ozark Mountains. It includes four of the ten largest cities in the state: Fayetteville, Springdale, Rogers, and Bentonville, the surrounding towns of Benton and Washington counties, and adjacent rural Madison County, Arkansas. The United States Census Bureau-defined Fayetteville–Springdale–Rogers Metropolitan Statistical Area includes 3,213.01 square miles (8,321.7 km2) and 576,403 residents, ranking NWA as the 98th most-populous metropolitan statistical area in the U.S. and the 13th fastest growing in the United States.