Rolls-Royce Phantom VII

Rolls-Royce Phantom VII
Rolls-Royce Phantom VII
Overview
Manufacturer	Rolls-Royce Motor Cars (BMW)
Production	2003–2017 (saloon); 2007–2016 (Drophead Coupé); 2008–2016 (Coupé);
Assembly	Goodwood plant, Chichester, West Sussex, England
Designer	Marek Djordjevic (exterior); Charles Coldham (interior);
Body and chassis
Class	Full-size luxury car (F)
Body style	4-door saloon; 2-door convertible; 2-door coupé
Layout	FR layout
Related	Rolls-Royce Phantom Drophead Coupé; Rolls-Royce Phantom Coupé
Powertrain
Engine	6.75 L N73B68 V12 (petrol)
Transmission	6-speed 6HP32 automatic (Series I models); 8-speed 8HP70 automatic (Series II models);
Dimensions
Wheelbase	3,570 mm (140.6 in) (SWB); 3,820 mm (150.4 in) (EWB);
Length	5,834–5,842 mm (229.7–230.0 in) (SWB); 6,084–6,092 mm (239.5–239.8 in) (EWB);
Width	1,990 mm (78.3 in) (SWB & EWB);
Height	1,632–1,638 mm (64.3–64.5 in) (SWB);
Kerb weight	2,550–2,560 kg (5,621.8–5,643.8 lb) (SWB); 2,670 kg (5,886.3 lb) (EWB);
Chronology
Predecessor	Rolls-Royce Phantom VI
Successor	Rolls-Royce Phantom VIII

The Rolls-Royce Phantom VII is a full-sized luxury saloon car made by Rolls-Royce Motor Cars. Launched in 2003, it was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998.

It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's credibility as a maker of luxury cars.^[8]^[9]^[10]^[11]

The Phantom Drophead Coupé and Phantom Coupé are two-door derivatives of the Phantom launched in 2007 and 2008, respectively.

From 2003 until the launch of the smaller Ghost in 2009, the Phantom was the only car produced by Rolls-Royce. The Phantom acted as the company's flagship model, but was less exclusive than previous Phantoms.

Initial release (2003–2012)[edit]

Construction[edit]

V12 engine of a 2008 Phantom

The Phantom uses a unique chassis platform, body, interior, and retains traditional Rolls-Royce design cues. The body is mostly aluminium.

Final assembly, including all body, paint, wood, and leather work, is completed to each customer's individual specification at the Rolls-Royce plant in Goodwood, West Sussex. The plant is close to the historic Goodwood Motor Racing Circuit.

The plant contains the paint shop, body shop, leather shop, woodworking shop, assembly line, and executive offices under one roof. There are only three robots in the factory. The robots paint the body; the paint is polished by hand after the robots spray each coat. The coachlines, which are exactly 3 mm (0.1 in) wide, are done, as well as all other work, by hand, in keeping with the Rolls-Royce tradition.

The aluminium extrusions that are used to construct the aluminium spaceframe are produced in Norway using hydroelectric power, shaped and machined in Denmark and finally hand-welded in Germany.

The Phantom is 1.63 m (64.2 in) tall, 1.99 m (78.3 in) wide, 5.83 m (229.5 in) long, weighs 2,485 kg (5,478 lb) and can accelerate to 100 km/h (62 mph) in 5.9 seconds.

Novel features[edit]

Rolls-Royce Phantom Series I

Interior (Series I)

Customers can choose from 44,000 paint colours, and specify any leather colour.^[12]
The vehicle's unique instrument panel has no tachometer. Instead it has a power reserve dial that indicates how much of the engine's power is not being used and available to the driver.^[13]
The rear doors are rear-hinged, a style commonly referred to as suicide doors, but called 'coach doors' by Rolls-Royce. Because of the rear-seating position in relation to the rear inner-door handles, buttons are mounted on both C-pillars which operate hydraulic motors in order to close the rear doors. An electronic lock prevents the doors from being accidentally opened when moving.
The car will automatically brake to a walking speed if a coach door remains open when driving off.^[14]
When front or rear doors are opened, umbrella compartments built into the rear doors are accessible. The factory-supplied umbrellas are Teflon coated so they, and the compartment in which they are stored, dry out faster.
The traditional Spirit of Ecstasy ornament has an automatic electronic retraction mechanism to prevent theft and protect pedestrians in the event of an accident. It may also be retracted by the driver at the touch of a button, or when the alarm is armed. The ornament base contains a sensor that detects movement, and will retract it if someone tampers with it.
The "RR" logos on each of the wheel hubs are independent bezels in order to always remain upright while the wheel is rotating.

Luxury amenities[edit]

Features (as of 2009) include a navigation system with voice recognition, power sunroof, upgraded leather upholstery, rear-view camera, rear-seat DVD entertainment system, 15-speaker Lexicon Logic7 premium sound system, 8-disc CD changer, 18-way power front seats, 16-way power rear seats, heated and cooled cup holders, rear-seat tables, outside-temperature indicator, universal garage door opener, power tilt/telescopic heated wood and leather-wrapped steering wheel with radio, climate, and navigation controls, power open/close boot lid, power closing doors, wireless headphones, iPod adapter, refrigerator, and air conditioning with 5-zone climate controls. There are extensive options available through the Rolls-Royce "Bespoke" programme through which the factory will create any reasonable option a customer asks for.

Safety recall[edit]

In October 2010, the Phantom was included in a recall involving cars with a V8 or V12 engine from BMW, because of the potential to develop a leak in the power braking system.^[15]

Phantom Extended Wheelbase (2005–)[edit]

Rolls-Royce Phantom Extended Wheelbase (Series I)

An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm (9.8 in) longer than the standard Phantom. It is currently referred to as the Phantom Extended Wheelbase^[16] (or EWB).

Phantom Drophead Coupé (2007–)[edit]

Rolls-Royce Phantom Drophead coupé (Series I)

The Phantom Drophead Coupé is a 2-door convertible version of the Phantom. It was unveiled at the 2007 North American International Auto Show.^[17]

The design of the Drophead was previewed by the 100EX design study, which Rolls-Royce revealed at the 2004 Geneva Motor Show.^[18]

Production of the Drophead commenced in June 2007.^[19]

Armoured Rolls-Royce Phantom (2007–)[edit]

This is an armoured version of the Rolls-Royce Phantom with VR7 level ballistic rating. It includes fibre composites and special purpose steel body armour, thickened glass sheets in glazed area, polycarbonate layer, strengthened aluminium spaceframe chassis and suspension components.

The vehicle went on sale initially in Europe and the Middle East.^[20]^[21]

Phantom Coupé (2008–)[edit]

Rolls-Royce Phantom coupé (Series I)

The Phantom Coupé is a 2-door coupé derivative of the Phantom which was unveiled at the 2008 Geneva Motor Show.^[22]

The design of the Coupé was previewed by the 101EX concept, which Rolls-Royce revealed at the 2006 Geneva Motor Show.^[23]

Production of the Coupé commenced in summer 2008,^[22] with sales beginning in autumn of the same year.^[24]

2009 model year update (2009–)[edit]

Beginning with the 2009 model year, the Phantom and Phantom Extended Wheelbase incorporated the following changes:

to harmonise the front appearance of the car with that of the Phantom Drophead Coupé and Phantom Coupé, the front bumper was designed and integrated with a shallower grille, finished in stainless steel
LED door handle illumination
21-inch cast forged aluminium alloy wheels, in either painted or part polished finishes, as standard.
new RCA component input for auxiliary audio and visual connectivity to the 12-inch monitors mounted within the picnic tables
new front and rear door cappings with integrated grab handles
new bi-directional double reading lights in the C-pillar
climate control, volume control and electric window switches are relocated to a wood veneer panel in the door

Production began at Goodwood in spring 2009.^[25]

Special editions[edit]

Centenary Edition (2004)[edit]

In 2004 Rolls-Royce brought out perhaps their most important special edition cars. To celebrate the company's 100th Anniversary, Rolls-Royce introduced the "Phantom Centenary Edition". This model was limited to only 35 units worldwide and was specifically commissioned by Rolls-Royce. Most special edition cars are not commissioned by the factory, or are brought out to boost sales. This is not the case with the Centenary Edition. The car was debuted on 4 May 2004 at the Midland Hotel in Manchester. The Midland hotel holds special significance because it was the meeting place of Charles Rolls and Henry Royce.

The Centenary Phantom can be distinguished from the standard car by several key features. All of the cars' "RR" emblems are red instead of black. This is reminiscent of the original Rolls-Royce cars that bore red badges for the first 25 years of the company until it was later changed due to customer requests. Each car is painted in a special "Dark Curzon" colour used only for the 35 Centenary cars and the 100EX prototype, which was also debuted for the company's centenary celebration.

Exterior

Solid sterling silver "Spirit of Ecstasy" bonnet ornament.
Red "RR" badges throughout the car's exterior. Instead of the standard black badges.
The coach lines are red and match the red hand painted rings around the wheel caps.
The car is painted in "Dark Curzon", which is exclusive to these 35 cars.
Wheel caps are painted in "Dark Curzon" to match the body.

Interior

The instrumentation has a special anodised finish.
Tread-plates with "C.S. Rolls & F.H. Royce 4th May, 2004"
Special chassis plate on the cars B-post
The interior leather is in "Dark Curzon" to match the cars exterior.
The glove box when opened has the cars number and how many were produced. X/35.
The interior woodwork is made of a Figured Mahogany veneer with a distinctive silver inlay.

Naples Winter Wine Festival car (2005)[edit]

It is a version of the Rolls-Royce Phantom built for the Naples Winter Wine Festival in Florida. It included Burgundy colour body, deep moccasin colour leather upholstery, cashmere headliner, cross-banded figured Mahogany wood surfaces, sterling silver inlay on each of the Mahogany-veneered door cappings, mini wine cellar at the floor of the boot, a cigar humidor in the glove compartment.

The vehicle was unveiled at the 2005 Naples' Winter Wine Festival. It was sold at a charity auction in the USA for $800,000.^[26]

80th Anniversary Edition (2005)[edit]

This was a limited run (25 units) of the Rolls-Royce Phantom commemorating the 80th anniversary of the Phantom name. It included a choice of 2 body colours (black, black and silver), silver hand-painted coach line, 21-inch aluminium wheels, black and seashell leather upholstery with contrast leather piping, wine cooler below the rear seat, DVD system, cross-banded burr walnut veneer at picnic tables, Conway Stewart pen set (Duro style fountain pen, ballpoint and propelling pencil) fitted inside the glove box.

The vehicle was sold as €20,000 premium over Rolls-Royce Phantom.^[27]

Rolls-Royce Phantom Black (2006)[edit]

This was a limited run (25 units) of the Rolls-Royce Phantom with the following:^[28]^[29]^[30]

Bespoke diamond black finish with twin silver coach lines
21-inch alloy wheels with black detailing and centre caps
Visible tailpipes
Gloss black inlet manifolds, with chrome plated top cover
Black leather interior trim featuring seashell piping
Black leather headlining with sunshine roof
Black diamond metal foil instrument panel
Black ash wood veneers with silver pinstripe
Veneered picnic table backs
Bespoke silver clock face
Thicker rimmed steering wheel
Lounge seat with rear cool box
Cast alloy chassis plate
Phantom black embroidered glove box liner
Nokia 8800 mobile phone
Onboard television

Rolls-Royce Phantom Silver (2007)[edit]

This was a limited run (25 units) of the Rolls-Royce Phantom commemorating the 100th anniversary of Rolls-Royce Silver Ghost. It included Metallic Ghost Silver body colour, 21-inch wheels with chrome centres, solid silver Spirit of Ecstasy, Rose Leaf or Crème Light leather upholstery, seat piping and headrests embroidered with the Rolls-Royce interlinked RR badge, straight grained Santos Palissander wood veneer, Coolbox, Santos Palissander veneer presentation box with key, two solid silver key fobs and a specially commissioned solid silver Conway Stewart fountain pen; bespoke drinks holder, white instrument dials, bespoke clock matched to instrument dials, Phantom Silver tread plates.^[31]

Rolls-Royce Phantom Tungsten (2007)[edit]

This is a special version of the Phantom customised by the Rolls-Royce Bespoke department. It included Xirallic Darkest Tungsten body colour, brushed aluminium bonnet, visible chrome-plated stainless steel exhaust pipes, Smoke Grey leather seats with contrasting Navy Blue, micro engraved metal dashboard with high gloss straight-grained East Indian Rosewood veneer, and starlight headliner with 800 fibre-optic lights.^[32]

Grey Goose Extended Wheelbase Phantom (2007)[edit]

This was a limited run (two units) of the Rolls-Royce Extended Wheelbase Phantom customised by Grey Goose Vodka. It included blue body colour, Grey Goose logo embroidered onto headrests and integrated into the trim of the car, grey chrome door tread plates, Grey Goose etched mirrors and sterling silver Grey Goose inlays on each of the mahogany-veneered door cappings.^[33]^[34]

Pininfarina Hyperion (2008)[edit]

This was a customised version of the Rolls-Royce Phantom Drophead Coupé built by Pininfarina.^[35]

The completed vehicle (with lengthened bonnet created by moving the windscreen back, bespoke headlights, removed back seats) was unveiled at the 2008 Pebble Beach Concours d'Elegance.^[36]^[37]

The Production version was originally reported to be sold as a series of body panels,^[38] but later the completed vehicle went on sale at an Abu Dhabi dealership for an undisclosed price.^[39]

Peony edition (2008)[edit]

This was a version of the Phantom created by the Rolls-Royce Bespoke Programme, for the United Arab Emirates market. It included two-tone pearl blue body colour, Seashell interior upholstery with peony floral motif, a complementary bottle of perfume from Emirate fragrance specialist HIND.^[40]

Rolls-Royce Phantom Sapphire (2008)[edit]

This is a version of the Phantom with Milori Sapphire body colour, navy blue leather upholstery with seashell highlights, walnut burr veneer inlaid with a diamond-pattern, cool box below the rear seats in an aluminium billet receptacle, Rolls-Royce clock set with a diamond-shaped sapphire, Conway Stewart fountain pen set and solid silver key fobs in a lacquered walnut veneer box.^[41]

Middle East Phantom Bespoke Collection (2009)[edit]

In August 2009, a limited (6 units) Bespoke Collection model of the Phantom was introduced for the Middle East market. Features included: two-tone Arizona Sun and English White body colours; Crème Light and Saddle Tan natural grain leather upholstery; hand-knotted silk rugs; moccasin carpets; Mother-of-pearl inlays in the control knobs; and a silver dhow-sailboat inlay in the door cappings and fascia panel.^[42]^[43]

Yas Eagle edition (2010)[edit]

This is a special version of the Rolls-Royce Phantom, Phantom Coupé, and Phantom Drophead Coupé for the Abu Dhabi market, built by Abu Dhabi Motors. It included Yas Eagle White and Yas Eagle Blue body colours, Cobalto Blue & Mugello Red interior upholstery, Fleet Blue stained ash veneer, instrument cluster in white dials, Cobalto Blue & Mugello Red instrument panel, Mugello Red steering wheel, Navy Blue boot trim and carpets, Navy Blue lambswool foot mats, checkerboard applied on the fascia, illuminated Spirit of Ecstasy, thicker steering wheel, RR logo on the headrests in Mugello Red, seat piping in Mugello Red, 21-inch forged Star alloy wheels, chrome-plated visible exhausts, and theatre-configuration lounge seat.^[44]

60th Anniversary Special Edition Phantom Drophead Coupé (2010)[edit]

This was a version of the Phantom Drophead Coupé commemorating the 60th anniversary of the Pebble Beach Concours d'Elegance. It included Stillwater Blue body colour, navy blue soft top lined with cashmere, interior upholstered in a Crème Light leather, interior wood composed of cross-banded Santos Pallisander veneer contrasted with a silver pinstripe inlay, oiled teak decking at roof tonneau and in luggage compartment flooring, a fully fitted champagne service set with crystal flutes, teak-covered picnic deck, a refrigerated cabinet concealed beneath the luggage compartment floor, an enamelled plaque on the dash, Concours logos on the tread plates and embroidery on each seat.

The vehicle was unveiled at the 2010 Pebble Beach Concours d'Elegance.^[45]

2010 Paris Motor Show Phantom (2010)[edit]

The Rolls-Royce Phantom Extended Wheelbase includes: Bespoke Gunmetal metallic body colour, Full natural leather grain, Black seat piping, Veneered cupholder lid, Mother-of-pearl inserts to door cappings, Rolls-Royce inlay in all headrests, Silver full metal fascia, Milled drinks holder for coolbox, Veneered table backs – theatre, Tread plates RR logo and Mondial de l’Automobile Paris 2010, Mother of pearl centres to white instrument dial, white clock face centres to MTC controller and instrument panel.

The Rolls-Royce Phantom Drophead Coupé includes: Carrara White metallic body colour, Single coachline in Hotspur Red, Painted wheel centres, Steering wheel spokes in crossbanded elm cluster, Veneered front cupholder lid, Lambswool floor mats, White instrument dials, Silver bezel white clock face, Tread plates RR logo and Mondial de l’Automobile Paris 2010.

The Rolls-Royce Phantom Coupé includes: Syrah Red metallic body colour, Twin coachline in black, Black starlight headliner, Silver bezel black clock face, Contrast RR to seat inserts, Black carbon fibre veneer, cupholder lid and steering wheel spokes, Piano black veneered interior cappings, Full seat piping in Consort Red, Black contrast stitching to centre console, Tread plates RR logo and Mondial de l’Automobile Paris 2010/

The vehicles were unveiled at the 2010 Paris Motor Show.^[46]

Spirit of Ecstasy Centenary Collection (2011–)[edit]

This is a limited run (100 units) of the Phantom commemorating the 100th anniversary of Spirit of Ecstasy. It included silver Spirit of Ecstasy ornament with black-gold plated bezel bearing the commemorative inscription 'Spirit of Ecstasy Centenary – 2011', Rolls-Royce twin coachline, an analogue clock fitted in the fascia panel with Britannia Silver outer bezel, satin spun metal dials with polished RR monograms and polished chaplets and black numerals, choice of 4 body colours (Rhapsody Black (black with gold sparkle), Maiden Blue (deep blue metallic highlighted with a silver sparkle), Ethereal White Pearl (with a special pearlescent finish), Wildflower (a blend of red and brown colour with a fine sparkle)), hand crafted banding of Britannia Silver at veneer inset, a desk ornament featuring a polished steel Spirit of Ecstasy mounted on a piano black base, individual certificates of authenticity signed by Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös.^[47]

102EX (2011)[edit]

This is one-off battery electric vehicle version of the Rolls-Royce Phantom with two electric motors mounted on the rear sub-frame rated at 290 kW (394 PS; 389 hp) and 800 N⋅m (590 lb⋅ft), 1-speed transmission with integrated differential, paint using ceramic nano particles with four layers of Atlantic Chrome paint coats, red double-R badge, Spirit of Ecstasy in Makrolon illuminated in blue LED light, Atlantic chrome-finished dashboard dials, recharging plug and five-pin socket, window frames with rear-mounted tricolour LEDs showing car's charging status, interior wood veneers, leather interior derived from a natural vegetable tanning process christened Corinova, chestnut colour for seat covers and Quebracho Brown for other areas such as the floor and boot lining (both made of durable saddle leather), aluminised foil weave at interior panels, 850 A 338 V Lithium-Nickel-Cobalt-Manganese-Oxide battery pack with 71 kilowatt hour capacity, separate charger units (3 kW each) are fitted to the battery, induction charging unit. The electric propulsion systems was from UQM PowerPhase by UQM Technologies, Inc.^[48] Electric drivetrain integration was performed by Lotus Engineering.^[49]

The vehicle was unveiled at the 2011 Geneva Motor Show.^[50]

Masterpiece London 2011 Drophead Coupé (2011)[edit]

This is a version of the Drophead Coupé with Asprey jewellery box (with grade-one suede hide) in the glove compartment, bespoke teak decking, engraved tread plates, Spirit of Ecstasy; Mazarine Blue body colour (inspired by Mazarine Blue butterfly), natural-grain leather interior in Seashell with Navy Blue contrast at floor and door panels, yacht-inspired teak decking with mother-of-pearl inlays at cross-banded Santos Palissander wood veneers, white instrument dials, rotary controllers and clock in mother-of-pearl, bespoke leather-upholstered luggage in the picnic boot.

The vehicle was unveiled at Masterpiece London 2011.^[51]

Year of the Dragon Collection (2011)[edit]

This is a version of the 2012 model year Phantom and Phantom Extended Wheelbase inspired by the Chinese dragon, designed at the home of Rolls-Royce by the Bespoke team, for the Chinese market. It included twin gold coachline on each side of the car body, dragon on leather headrest embroidered in Tan, Golden Sand, Black and White threads; dragon inlay at passenger panel with Phantom model name in gold, two hand-stitched cushions for the rear passengers, specified with embroidered double R-R logos and piping; illuminated treadplates with 'Year of the Dragon 2012' highlighted in LED lighting, modern or traditional marquetry.^[52]^[53]

Phantom Coupé Aviator Collection (2012)[edit]

This is a limited run (35 units) of the Phantom Coupé, inspired by Supermarine S6B (powered by a Rolls-Royce R Type engine). It included Aviator Grey body colour, a contrasting matt bonnet, window and grille surround, Thommen aviation-grade clock with blood orange needle tips embedded in the metal foil upper fascia and matt black dials, mahogany lower fascia with Sapele contrast, polished stainless steel veneer 'onlays' with bullet-shaped ends, leather-lined glove compartment, centre console chrome plaque describing Charles Rolls, polished aluminium cup holders.

The vehicle was unveiled at the Pebble Beach Quail.^[54]^[55]

Body styles[edit]

Petrol engines
Model	Phantom	Phantom Extended Wheelbase	Drophead Coupé	Coupé
Years	2003–2012	2005–2012	2007–2012	2008–2012

Engines[edit]

Petrol engines
Model	Years	Type/code	Power@rpm, Torque@rpm
Phantom	2003–	6,749 cc (411.8 cu in) V12 (N73B68)	460 PS (338 kW; 454 hp)@5350, 720 N⋅m (531 lb⋅ft)@3500
Phantom Extended Wheelbase	2005–	6,749 cc (411.8 cu in) V12 (N73B68)	460 PS (338 kW; 454 hp)@5350, 720 N⋅m (531 lb⋅ft)@3500
Drophead Coupé	2007–	6,749 cc (411.8 cu in) V12 (N73B68)	460 PS (338 kW; 454 hp)@5350, 720 N⋅m (531 lb⋅ft)@3500
Coupé	2008–	6,749 cc (411.8 cu in) V12 (N73B68)	460 PS (338 kW; 454 hp)@5350, 720 N⋅m (531 lb⋅ft)@3500

BMW originally intended to use a 9.0L V16 engine in the Phantom, as they wanted the ultimate engine for the ultimate luxury car of the 21st century. BMW designed and developed several examples of the V16, but at the last moment BMW decided use a more economical V12 engine. The engine can be seen in the concept Rolls-Royce 100EX. A V16 model Phantom Coupé was used in the film Johnny English Reborn at the specific request of Rowan Atkinson.^[56]^[57]

Transmission[edit]

All models include ZF 6-speed automatic transmission and double wishbone suspension.

Production/sales[edit]

**Phantom VII Production figures**^[58]^[59]
Year	Cars
2003	300
2004	792
2005	796
2006	805
2007	1,010
2008	1,212
2009	835
2010	537
2011	818
2012	789
2013	854
2014	602
2015	488
2016	389
2017	100
Total	10,327

Total production of all variants of the Phantom VII, extended wheel base (EWB), Coupe and Drophead Coupe between 2003 and 2017 was 10,327 units.
The introductory base price was £250,000 in the United Kingdom and $300,000 in the United States.
After selling 805 units in 2006, Rolls-Royce first met its annual sales target of 1,000 vehicles in 2007 (1,010 Phantoms sold, including 253 (25%) Drophead Coupé sales).^[59]
2008 production of the Phantom peaked at 1212 units, including 137 (11%) Coupe and 431 (35%) Drophead Coupe. 2009 showed 198 (23%) coupe and 261 (31%) Drophead Coupe.
In 2004, Rolls-Royce was selling twice as many cars as its closest rival Maybach.
The 2,000th car rolled out of the Goodwood factory in December 2005.^[60]
The 3,000th car rolled out of the Goodwood factory in March 2007.
The Peninsula Hotel in Hong Kong has purchased a fleet of 14 extended wheelbase Phantoms to replace the Silver Spurs in the fleet, all painted in a special "Peninsula Green" and delivered in December 2006, making history for being the largest single order for the Phantom.^[61]^[62]
The first 5 Phantom Drophead Coupé convertibles were completed on 2007-07-20.^[63]
O'Gara Coach Company of Beverly Hills, California, sold 58 Phantoms and Drophead Coupes in 2007, accounting for 15% of Rolls-Royce sales in the USA and 6% worldwide.^[64]
The initial production of 200 2008 Phantom Coupe was sold out during its original announcement in 2008, with two-thirds of the orders come from customers who had never before owned a Rolls-Royce vehicle.^[65]
As of 27 January 2012, Year of the Dragon editions of Phantom and Phantom Extended Wheelbase were sold out.^[66]

Rolls-Royce Phantom Series II (2012–2017)[edit]

Rolls-Royce Phantom Series II

Rolls-Royce Phantom Drophead coupé (Series II)

In May 2012, Rolls-Royce announced the Series II car, to be available from the 2013 model year. Series II, updated by a team including Giles Taylor, has a number of updated and improved features, including:^[67]

Replacement of round lower light with complementary rectangular LED light
One-piece stamped radiator grill
New single-piece wheels
New side-badge design
Extended chrome detailing around the side window
Highlighting capture strip on bottom of boot lid
Redesigned rear bumper, now one-step over two step
Integrated exhaust detailing, mirroring those on coupe
Simplified dashboard, including enlarged 8 inches (200 mm) LCD screen
Improved systems rotary controller, through use of the system used on Ghost
Simplified seat designs
Improved audio, telecoms and connectivity systems
New 8-speed gearbox

The vehicle was unveiled at the 2012 Geneva Motor Show,^[68]^[69] Kuala Lumpur,^[70] Hong Kong,^[71]^[72] Rolls-Royce Motor Cars Bangkok (Millionaire Auto).^[73]

A version of Phantom Saloon Series II (in blue velvet sparkle body colour) was unveiled at the 2012 Moving Motor Show as a test drive vehicle for selected members of media and VIP.^[74]

Phantom Extended Wheelbase (2012–)[edit]

Rolls-Royce Phantom Series II Extended Wheelbase

The vehicle was unveiled at Auto China 2012,^[75] followed by Auto Expo Macau 2012 (in Infinity Black body colour, gold Spirit of Ecstasy, drinks cabinet and coolbox for individual seats, starlight headlining),^[76] Rolls-Royce Motor Cars Bangkok (Millionaire Auto).^[73] The Phantom EWB also has power reclining rear seats and the most legroom ever in a production car, 53.1 inches.^{[citation needed]} It was the largest production car from its time until today and the entire RR history.^{[citation needed]}

Phantom Series II Coupé (2012–)[edit]

Phantom Series II coupé

The vehicle was unveiled in Auto Expo Macau 2012 (in Infinity Black body colour, illuminated gold Spirit of Ecstasy, brushed steel bonnet, illuminated bespoke tread plates, starlight headlining).^[76]