Ron Johnson is the CEO and founder of Enjoy Technology. Previously, he was the senior vice president of retail operations at Apple Inc., where he pioneered the concept of the Apple Retail Stores and the Genius Bar, and the vice president of merchandising for Target Corporation, where he was credited for making the store appeal to a younger and trendier crowd. Johnson is on the Board of Directors of Globality Inc, a start-up based in Menlo Park, California.

The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories.