"Rosebud" is the fourth episode of the fifth season of the American animated television series The Simpsons. It first aired on the Fox network in the United States on October 21, 1993. In the episode, Mr. Burns misses his childhood teddy bear Bobo on the eve of his birthday. After flashbacks reveal Bobo's journey through history, the bear ends up in the hands of Maggie Simpson. Burns does everything in his power to get Bobo back.

The fifth season of the American animated television series The Simpsons originally aired on the Fox network between September 30, 1993, and May 19, 1994. The showrunner for the fifth production season was David Mirkin who executive produced 20 episodes. Al Jean and Mike Reiss executive produced the remaining two, which were both hold overs that were produced for the previous season. The season contains some of the series' most acclaimed and popular episodes, including "Cape Feare", "Lisa vs. Malibu Stacy", "Homer Goes to College", "Deep Space Homer", and "Rosebud". It also includes the 100th episode, "Sweet Seymour Skinner's Baadasssss Song". The season was nominated for two Primetime Emmy Awards and won an Annie Award for Best Animated Television Program as well as an Environmental Media Award and a Genesis Award. The DVD box set was released in Region 1 on December 21, 2004, Region 2 on March 21, 2005, and Region 4 on March 23, 2005.