Rotary Rocket Company was a rocketry company that developed the Roton concept in the late 1990s as a fully reusable single-stage-to-orbit (SSTO) crewed spacecraft. The design was initially conceived by Bevin McKinney, who shared it with Gary Hudson. In 1996, Rotary Rocket Company was formed to commercialize the concept. The Roton was intended to reduce costs of launching payloads into low Earth orbit by a factor of ten.

A single-stage-to-orbit (SSTO) vehicle reaches orbit from the surface of a body using only propellants and fluids and without expending tanks, engines, or other major hardware. The term usually, but not exclusively, refers to reusable vehicles. To date, no Earth-launched SSTO launch vehicles have ever been flown; orbital launches from Earth have been performed by either fully or partially expendable multi-stage rockets.