Roubaix is a city in northern France, located in the Lille metropolitan area on the Belgian border. It is a historically mono-industrial commune in the Nord department, which grew rapidly in the 19th century from its textile industries, with most of the same characteristic features as those of English and American boom towns. This former new town has faced many challenges linked to deindustrialisation such as urban decay, with their related economic and social implications, since its major industries fell into decline by the middle of the 1970s. Located to the northeast of Lille, adjacent to Tourcoing, Roubaix is the chef-lieu of two cantons and the third largest city in the French region of Hauts-de-France ranked by population with nearly 99,000 inhabitants.

Picard is a langue d'oïl of the Romance language family spoken in the northernmost of France and parts of Hainaut province in Belgium. Administratively, this area is divided between the French Hauts-de-France region and the Belgian Wallonia along the border between both countries due to its traditional core being the districts of Tournai and Mons.