Ruatoria is a town in the Waiapu Valley of the Gisborne Region in the northeastern corner of New Zealand's North Island. The town was originally known as Cross Roads then Manutahi and was later named Ruatorea in 1913, after the Māori Master female grower Tōrea who had some of the finest storage pits in her Iwi at the time (Te-Rua-a-Tōrea). In 1925 the name was altered to "Ruatoria", although some texts retain the original spelling.

Waiapu Valley, also known as the Waiapu catchment, Waiapu River valley or simply Waiapu, is a valley in the north of the Gisborne Region on the East Coast of the North Island of New Zealand. It is the catchment area for the Waiapu River and its tributaries, and covers 1,734 square kilometres (670 sq mi). The Raukumara Range forms the western side of the valley, with Mount Hikurangi in the central west. The towns of Ruatoria and Tikitiki are in the north-east of the valley.