Rubber fetishism, or latex fetishism, is the fetishistic attraction to people wearing latex clothing or, in certain cases, to the garments themselves. PVC fetishism is closely related to rubber fetishism, with the former referring to shiny clothes made of the synthetic plastic polyvinyl chloride (PVC) and the latter referring to clothes made of rubber, which is generally thicker, less shiny, and more matte than latex. PVC is sometimes confused with the similarly shiny patent leather, which is also a fetish material. Latex or rubber fetishists sometimes refer to themselves as "rubberists". Male rubberists tend to call themselves "rubbermen".

Latex rubber is used in the manufacture of many types of clothing. It has traditionally been used to make protective clothing, including gas masks and Wellington boots. Mackintoshes have traditionally been made from rubberized cloth. However, rubber has now generally been replaced in these applications by synthetic polymers.