Rudolf "Rudi" Dassler was a German cobbler, inventor, member of the Nazi party, businessman and founder of sportswear company Puma.

Adolf "Adi" Dassler was a German cobbler, inventor, member of the Nazi party, and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death, Adidas had 17 factories and annual sales of one billion marks.