Rue de Rivoli is a street in central Paris, France. It is a commercial street whose shops include leading fashionable brands. It bears the name of Napoleon's early victory against the Austrian army, at the Battle of Rivoli, fought on 14–15 January 1797. Developed by Napoleon through the heart of the city, it includes on one side the north wing of the Louvre Palace and the Tuileries Gardens.

The Battle of Rivoli was a key military engagement during the War of the First Coalition in the vicinity of the village of Rivoli, then part of the Republic of Venice. The outnumbered French Army of Italy commanded by General Napoleon Bonaparte decisively defeated the attacking Austrian army commanded by General of the Artillery Jozsef Alvinczi, who was attempting to march south in a fourth and final attempt to relieve the siege of Mantua. Rivoli further demonstrated Napoleon's capability and deftness as a military commander and led to the Austrian surrender of Mantua in February and French consolidation of northern Italy, ultimately resulting in France's victory over Austria in the war later that year.