Rugby is an unincorporated community in Morgan and Scott counties in the U.S. state of Tennessee. Founded in 1880 by English author Thomas Hughes, Rugby was built as an experimental utopian colony. While Hughes's experiment largely failed, a small community lingered at Rugby throughout the 20th century. In the 1960s, residents, friends and descendants of Rugby began restoring the original design and layout of the community, preserving surviving structures and reconstructing others. Rugby's Victorian architecture and picturesque setting have since made it a popular tourist attraction. In 1972, Rugby's historic area was listed under the name Rugby Colony on the National Register of Historic Places as a historic district.

Morgan County is a county located in the U.S. state of Tennessee. As of the 2020 census, the population was 21,035. Its county seat is Wartburg. Morgan County is part of the Knoxville, TN Combined Statistical Area.