Ségou is a town and an urban commune in south-central Mali that lies 235 kilometres (146 mi) northeast of Bamako on the right bank of the River Niger. The town is the capital of the Ségou Cercle and the Ségou Region. With 130,690 inhabitants in 2009, it is the fifth-largest town in Mali.

Bambara, also known as Bamana or Bamanankan, is a lingua franca and national language of Mali spoken by perhaps 14 million people, natively by 4.2 million Bambara people and about 10 million second-language users. It is estimated that about 80 percent of the population of Mali speak Bambara as a first or second language. It has a subject–object–verb clause structure and two lexical tones.