Sítio do Picapau Amarelo is a Brazilian children's television series, which aired on Rede Globo from 1977 to 1986. It was produced in partnership with TVE and the Brazilian Ministry of Education, It was the fourth television adaptation of the homonymous work by Monteiro Lobato, after the first version shown by Rede Tupi between 1952 and 1963, the second version shown by TV Cultura in 1964 and 1965 and the third version shown by Band between 1967 and 1969.

TV Globo, formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station is by far the largest of its holdings. Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company and one of the largest producers of telenovelas along with Televisa, TV Azteca, Telemundo, Caracol Televisión, RCN Televisión, Venevisión, Telefe, El Trece, GMA Network and ABS-CBN. All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo as one of the largest media groups.